Carita is the CEO of Parks Public Relations, LLC (ParksPR), a strategic communications agency, and founder of Double Take Sports, an online media platform that features stories about athletes and processional sports. With her background in both PR and sports, she has the unique ability to showcase both sides of the story!

Carita’s journey towards PR and journalism was not a straight path. At a young age, she aspired to be a broadcast journalist. However, with her combined passion for media, writing, and storytelling, she decided to pursue a degree in public relations. After a few years in the professional workforce, Carita was inspired to start her own strategic communications agency specializing in PR and branding for businesses and sports. Some of her accomplishments are highlighted below.